Idea has launched a new smartphone called Ivory. This is a DUAL SIM device that offers enhanced features. Idea has launched it at a price of Rs 7390.

Idea Ivory sports 3.5 inch display. It runs on Android 4.0 Ice Cream Sandwich Operating System. The smartphone is powered by a 1.0 GHz processor and 512 MB RAM.  The device has 4GB of internal memory.

The device has a trendy look. On the connectivity front it supports 3G, Bluetooth and W-fi connectivity. The device comes preloaded with lots of user friendly apps.

The company officially stated that devices play an important part in improving the service experience of the users and that has been a key component of

Idea’s growth story. Idea Ivory is expected to be economically priced so that it can provide data usage capabilities to consumers on a mass level.  Idea also stated officially that it has become the most associated brand with 3G and data.