The 9th VAS India 2011, which will be held on 4th February in Mumbai, is India's premier forum on VAS for fast growing Indian telecom industry. It aims to bring all major Indian telecom operators, along with the leading VAS technology organisation under one roof. VAS India 2011 plans to offer the best business platform in the country for Indian telecom industry to conduct business and share their strategic plans for India.
A recent study projects value-added services market in India is expected to grow to about $ 5.6 billion in 2011. Vishwanath Alluri, CEO, IMImobile, says, "VAS industry in India has grown distinctively and has opened new avenues for innovative products with the rapid increase in the mobile customer base. With induction of 3G, we believe that video will play a critical role in VAS penetration in India. It will make up for the low penetration of PC. However, availability of 3G enabled phones at lower price will be a critical enabler in the overall push. We are sure that VAS India 2011 will bring thought leaders on one platform and spread the message."
Global majors in the VAS segment such as Comviva, Motricity, IMI Mobile, Avaya, Gemalto, Ehangcom, Handygo, Flytxt, Creative Software, Foremost, Infogin, Netmagic, Yantra Software are participating in the event and will share their strategic plans for India. And, telcos like Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance Communications, TATA Teleservices, Sistema Shyam, Virgin Mobile, Etisilat, Uninor, TATA DoCoMo, Videocon, Loop Mobile would also be part of the event.
Shashidharan, managing director, Bharat Exhibitions -- the organizer of VAS INDIA 2011, says, "VAS India 2011 will help in strategizing a strong vision for MVAS Landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. This year's event will develop innovative marketing tools for boosting the penetration of VAS adoption in the 3G Ready India. The renowned industry professionals from across the world would share their knowledge."
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