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Airtel Digital TV Goes Mobile!

|October 29 2010 |Airtel


Airtel digital TV, the DTH service from Bharti Airtel, is now enabling people to enjoy live TV on the move, redefining in-bus entertainment. It becomes the first DTH player in the country to venture into multi TV screen Mobile Vehicle DTH solution with installation of its connections in RSTC Super Luxury Volvo buses plying on Delhi – Jaipur Highway.

“Inside the RSTC Super Luxury Volvo buses Airtel digital TV offers high quality pictures, smooth and uninterrupted programming, and a huge range of 70 channels to choose from,” the company stated. “An evolved form of wireless TV, satellite TV in the bus is a big step towards mobile entertainment.” Moreover in this multi TV screen Mobile Vehicle DTH solution, each passenger can watch their respective choice of programmes and change it according to their wish.

Speaking on the occasion, Sugato Banerji, chief marketing officer, DTH Services, Bharti Airtel, said “This initiative of launching mobile vehicle DTH solution is just another step in the direction of delivering delight to its end users. It will pave the way for redefining entertainment while traveling. Since our launch, we have remained at the forefront of technology by offering customers PVR services, remote recording facility and HD which have radically changed the way its pay TV subscribers watch television. These technological advancements have enhanced Bharti Airtel’s reputation as a pioneering force in the DTH sector."

"Time spent in ground transport is increasing across India as road networks improve and as traffic density in urban areas increases. Airtel has always been at the forefront of continually enhancing customer experience and we saw this travel time and instance opportunity as a potential category to expand our DTH services to," he added.

Airtel digital TV offers its services on a multi TV screen environment using a mobile signal tracking antenna from Raysat. For offering this service, Airtel has appointed Integrated Consultancy Services as its System Integrator and service is aimed at targeting State Transports, Private luxury bus operators, SUVs etc. As part of this service and with this multi TV screen integration every seat in the bus has individual DTH connection and each passenger has the facility to watch his own channel of choice out of the bouquet offered.

Airtel digital TV has 3.8 million customers in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting.


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