Apple's market share in tablet segment slipped from 64 percent to 57 percent in Q4, 2011, According to the research reports from iSuppli, Amazon's Kindle with an impressive 14 percent growth in the market snagged a large share of iPad sales in Q4, 2011. The report claims, Amazon Kindle Fire sold 3.9 million devices in six weeks of launch starting from November till Christmas. The craze towards Android OS and the pricing of tablet $200 per unit pushed the device to heights and reach the magical numbers. Samsung Galaxy Tab stood with 8 percent and Barnes and Noble with 7 percent market share for the Quarter. Apple including the Christmas sales, shipped at least 15.4 million iPads.
It seems that consumers are tempted for the low pricing of Amazon Kindle Fire. Similarly, the IHS research claims, Apple customers swayed iPad to buy an iPhone 4S. So, certainly the down fall in tablet sales and upturn in iPhone sales could have leveraged the overall sales for Apple.