"The ZenFone 3 is the most affordable device in ASUS' latest smartphone trio, but it doesn't skimp on specs. We went hands on"
Following the success of the ASUS ZenFone 5, the ZenFone 2 felt a bit like a letdown. Sure, it offered 4GB of RAM, but its plasticky build and higher pricing left users wanting more. ASUS went on to launch multiple variants of the ZenFone 2, along with several other models including the ZenFone Max and ZenFone 2 Deluxe. This year, ASUS is taking a different approach. It's launched three devices in the ZenFone 3 series, which apart from the ZenFone 3 itself, includes the premium ZenFone 3 Deluxe (first impressions) and ZenFone 3 Ultra. Unlike the ZenFone 2, which was a flagship in its own right, the ZenFone 3 is a mid-range device. But ASUS has made changes where it counts, and the inclusion of Qualcomm chipsets instead of Intel's mobile processors mark a fresh start for the Taiwanese brand. We were present at Taipei where ASUS launched the ZenFone lineup ahead of Computex 2016, and got a chance to check out the ZenFone 3, Here's what you can expect.
The smartphone is available in Shimmer Gold, Aqua Blue, Sapphire Black and Moonlight White colours, and will go on sale for a starting price of $249 (~Rs 16,750) for the 3GB RAM / 32GB ROM version. We expect the device to be priced more affordably when it launches in India, where it will need to compete with other similarly-specced devices like the Xiaomi Redmi Note 3 (review), LeEco Le 1s (review) and Lenovo ZUK Z1 (review), to name a few.
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