"The ASUS ZenFone 3 Ultra is as big as a smartphone can get. We went hands on"
How big is too big? When it comes to smartphones, there's no one answer. It wasn't too long ago that the idea of people using a 7-inch voice-calling tablet as a smartphone seemed ridiculous. Now, smartphones themselves are expanding in size, with the result that the newly-announced Xiaomi Mi Max with its 6.44-inch display received over 16 million pre-registrations in China. ASUS isn't one to be left behind, which is why the brand announced the ZenFone 3 Ultra alongside the ZenFone 3 (first impressions) and ZenFone 3 Deluxe (first impressions) at its pre-Computex event in Taipei. The smartphone pushes the smartphone size limit to its boundaries with its huge 6.8-inch display. But the large size doesn't mean the device compromises on other aspects, with the ZenFone 3 Ultra packing in some neat features under the hood. We got a chance to check out the mammoth phone at Taipei, and here's our two-cents.
Powering the ZenFone 3 Ultra is a quad-core Snapdragon 652 chipset clocked at 1.8GHz, paired with up to 4GB of RAM and 128GB of storage. The smartphone runs Android 6.0 Marshmallow with ZenUI 3.0 on top. In terms of connectivity, you get dual-band Wi-Fi 802.11ac, Wi-Fi Direct, Cat 6 LTE, Bluetooth 4.2, USB Type C (with support for HDMI DisplayPort) and A-GPS.
The ZenFone 3 Ultra will be available in three colour options – Titanium Gray, Glacial Silver and Rose Pink. The device will go on sale for a starting price of $479 (~Rs 33,250). At that price, the ZenFone Ultra will be a niche product, and could be a tough sell if Xiaomi decides to launch the Mi Max in India, which is priced at around Rs 20,440 for the top-end 4GB RAM/128GB ROM variant.