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Blackberry and Porsche join together to launch luxury smartphone P9981

|October 28 2011 |Blackberry, Luxury Phones


What can you expect when a smartphone maker RIM and a high-end luxury accessory maker for men Porsche Design come together? A luxury smartphone with lots of style and glamour! In an exclusive event held at Dubai, RIM and Porsche unveiled a luxury smartphone called Porsche Design P’9981. The P9981 is powered by a 1.2 Ghz dual-core processor, 768MB RAM and Blackberry OS 7. The highlight of the phone is the design and the built. The smartphone is forged in stainless steel and a leather-covered back. As Blackberry puts it, the smartphone is “styled by porsche design, forged in stainless steel, finished in leather and powered by Blackberry”.

knight-engineered

P9981 is just 11.3 mm thin and the 2.8 inch display provides a good touch experience. The screen real-estate is small, but you get an amazing full-QWERTY keypad in return for the compromise! The 5MP Camera with flash and auto-focus allows you to take amazing pictures and even allows you to record 720p HD video. The bells and whistles include image stabilization, face detection, geo-tagging and various scene modes. The 8GB on-board storage allows you to store ample stuff and if you are squeezed for space you can expand your secondary storage upto 32GB. The Porsche P9981 comes with an exclusively designed user interface and a custom-made application called wikitude world browser augmented reality. Porsche P9981 also offers an exclusive limited edition PIN that helps one P9981 user to find other P9981 user! Talk about exclusive and privilege club!

What about Availability and pricing? The P9981 luxury smartphone will be available only in Porsche Design stores sometime during December 2011. This luxury gadget is priced at 1,999$!

 

Official Press Release

Introducing the Porsche Design P’9981 Smartphone from BlackBerry

Engineered Luxury Meets High-Powered Performance

Stuttgart, Germany/Waterloo, Ontario – Today, Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) announced the elite new Porsche Design P’9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand’s first smartphone delivers engineered luxury and performance.

The Porsche Design P’9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.

“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”

“This collaboration stems from a shared belief that form equals function ,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”

Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

BlackBerry® 7, the operating system for the new Porsche Design P’9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.

The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.

Official Source


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