This festive season Sony Ericsson is all set to surprise its customers with altogether a different kind of offering. If you are planning to buy a new cell phone during this festival, then don’t think go and grab a Sony Ericsson phone, where you can win a shopping spree accompanied by the bollywood actress Kareena Kapoor, complete with Rs 5 lakh in shopping money!
Starting from 11th Oct, the campaign will consider anyone purchasing a Sony Ericsson phone between October 10 and November 7 and submitting an entry via SMS on why they wish to go shopping with Kareena - for a grand lucky draw. The winner with the best reason gets a chance to spend Rs 5 lakh, with Kareena by their side.
Besides this, Sony Ericsson has also brought in some accessories bundled with a range of phones - Xperia X10 and X10 Mini. These phones come with three coloured snap-on covers in a selection of colours ranging from blue, red, white, pink and orange. Other popular models like Hazel, Aspen, Aino, Vivaz pro, Vivaz, Naite, Elm & Zylo also come with some instant gifts.
Elaborating more on the new contest, Anurag Kontu, head of marketing, Sony Ericsson Mobile Communication India, said, "Sony Ericsson has been synonymous with bringing something different for its users time and again - whether it’s through our remarkable portfolio or mind boggling consumer campaigns. With the 'Shopping with Kareena' campaign, we have once again created a one-of-its kind promotion keeping in mind the festive fervor when consumers have shopping at the top of their to-do-list! To make that activity a once in a lifetime experience, what better way than to shop alongside the hottest Bollywood celebrity, complete with half a million bucks in your pocket! For us, consumer experience defines success!"
Smartphones have become a necessity in today's digital age. Be it browsing the web or connecting with you...