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Datawind grabs 3rd place as largest tablet seller in India

|January 21 2013 |tablet, Aakash

English hardware company and also maker of low-cost Indian tablet Aakash, Datawind has bagged third position in terms of sale of tablets in India. The news comes from technology market researcher Cybermedia Research, based on latest data collected by it.


According to the research firm, between the months of July and September the company possessed 12% share in the Indian tablet market, which excludes Indian government project Aakash tablet price tagged with Rs 2,263. During the period Datawind received criticism as it delayed the launching of Aakash.

From July till September about 1 million tablets were sold in the country. Samsung led with a 24% of the market share followed by Micromax with 15% market share. According to Cybermedia, the total number of units sold last year amounted to 3 million. About 135 players had launched their wares-Tablets till 3Q 2012. In the coming quarter, it is expected that Windows 8 based devices will also vie for a market share.

It is also speculated that during the last quarter of 2012 and throughout 2013, there may be a change in the ranking system. Global players like Apple and Google will also gain significant market share in the country, especially after the entry of the Apple Mini and Google Nexus range of tablets.

The average cost of the tablet sold in the Indian market during this time was around Rs. 13,200. Moreover, 16% of the entire sales dipped below Rs. 10,000 mark.

The Indian tablet market is expected to witness a hundred per cent growth in 2013. Hence, the push up of tablets sale in India is expected to be 6 million.

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