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DeNA Buys iPhone Games Maker ngmoco

|October 14 2010 |Industry News, Apple iPhone

Mobile internet company DeNA has acquired ngmoco Inc. for $400 million in cash and securities, creating the world’s largest mobile social games platform company. ngmoco is a US-based company that creates and publishes games for the iPhone. Its games are played more than 50 million minutes a day and have been downloaded more than 60 million times on Apple’s iOS devices, resulting in 20 top 10 applications. The company’s Plus+ social network has over 13.5 million registered users, with more than 50 million friend connections and has been installed more than 86 million times. In September, ngmoco announced its commitment to the Android platform with games and services arriving in the fourth quarter.


“In ngmoco and its team we see a lot of the same talent and dynamic traction that we have in the Japanese market, making the merger a perfect fit for us,” said Tomoko Namba, founder and CEO, DeNA. “This acquisition cements DeNA's leadership position in the US. We’re building the largest mobile social gaming platform in the world and populating it with incredible games and services.”

As a wholly owned subsidiary, ngmoco will be responsible for bringing DeNA’s ‘X-Device X-Border’ strategy to Western markets by making DeNA’s Mobage a global service and platform for games. A key focus for the company is the creation of a unified open developer platform that combines ngmoco’s smartphone technology framework with DeNA’s Mobage Open SDK. The unified Mobage Smartphone Platform will allow developers to target both iOS and Android and access both Western and Japanese customers.

However, Neil Young, founder and CEO, ngmoco, commented, “The opportunity to be a part of creating the number one social mobile game platform company and to benefit from the unique learning and knowledge that DeNA possesses is an amazing way to accelerate our vision for gaming.”

A developer preview of the new global gaming platform will take place in December with further details to be announced.

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