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Flipkart Digiflip Pro ET 701 unboxing and first impressions: a decent slate available at a bargain

|October 23 2014 |Android, Tablets, Android Tablets, tablet, Unboxing, Flipkart

“Priced at Rs 5,999 , this slate comes at an enticing price-point at which there aren't even many good smartphones available”

The leading ecommerce website Flipkart is slowly and steadily becoming more aggressive towards its self-branded products. After introducing accessories, power banks, etc., under its Digiflip brand, it launched its debut slate dubbed as the Digiflip Pro XT 712 (review). Followingthat, the company has launched a range of Intel-powered tablets priced between Rs 5,000 and Rs 15,000. What we have in our labs is the most affordable of the lot, the Digiflip Pro ET701.

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When we're saying affordable, we mean really, really affordable. The ET701 is a full-fledged tablet priced at Rs 5,999 – an enticing price-point at which there aren't even many good smartphones available. It remains to be seen if there are any compromises made to bring it at such a price point, but before we do that let's start with its unboxing followed by our initial impressions about the device.

The Digiflip Pro ET 701 retail packaging is fairly standard. The first thing the rectangular cardboard box includes is the slate. Below the tablet is a compartment that hides a quick start guide for using the device. Alongside, you'll find a wall charger along with a micro-USB cable that can be used for charging or transferring data via a computer. That's all you get in the sales pack of the Flipkart's most affordable tablet.

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Now, let's take a closer look at the device itself. The Digiflip Pro ET 701 features a 7-inch display which occupies most of the front. There are wide bezels around it, which is more noticeable in the white variant we have with us. The slate is also available in grey, blue and red options. The only other thing at the front is a secondary snapper, which allow you to make Skype calls, though the quality would be average at best with its VGA sensor. There are no navigation keys as well, since those are available in the software interface.

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Around the sides, the tablet gets a band with metallic finish. The right edge houses the power button and a volume rocker, while the 3.5mm audio socket, micro-USB port and a microphone are available on the top. The left spine sports a microSD card slot for expanding the storage, but sadly the slot is completely open, which means it can gather dust easily. The bottom edge of the Digiflip Pro ET 701 is completely empty.

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The rear panel of the device sports a faux-leather finish, which has somewhat become a trend these days, in an attempt to give devices a premium look ever since Samsung started it with the Galaxy Note 3. Combining this texture with the white colour of our review unit, the device looks quite shiny, but on the downside, it will be prone to getting dirty easily. The non-removable back of the slate has the primary camera, which is slightly below the surface ensuring that the lens cover remains safe when the device is kept on a flat surface. There's also a speaker mesh at the rear along with branding for the tablet as well as famous tagline of Intel inside.

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In terms of handling, the tablet has less width compared to other devices of its size and hence fits in a single hand, though there's no doubt that you need to use two hands for most tasks. Its weight of 272.6g doesn't feel too much, and so does the thickness of 9.1mm.

The 7-inch display of the tablet bears a resolution of 1,024 x 600 pixels. While it's not much in the day and age of full HD and even 2K displays, it isn't that bad considering its budget price tag. We didn't notice any pixelation unless the screen was looked upon very closely, and it reproduces natural colours.

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Sadly just like Flipkart's first slate, the Digiflip Pro ET 701 runs the dated Android 4.2.2 Jelly Bean, although the company promises an update to KitKat 4.4. The interface is almost stock, with some pre-loaded apps such as Flipkart, Myntra, etc.

The device delivers lag-free experience while navigating from one screen to the other or running multiple apps at the background. We played the popular title Subway Surfers, and the slate handled the graphics well. All this is courtesy the Intel Atom Z2520 dual-core processor with a clock speed of 1.2GHz. It's paired with a gigabyte of RAM and the combination helps in keeping things smooth. However, we noticed that the device starts heating up within 10 minutes of gaming. For installing apps and personal content, the device has 5.6GB storage free to use out of its 8GB flash memory. It can also be increased further with the use of a microSD card of up to 32GB. Thanks to the support for USB OTG, you can also use your USB drives with the tab.

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Tablets aren't a real alternative to cameras unlike smartphones, and the Digiflip Pro ET 701 is no different as it sports a bare-bones fixed-focus 2MP sensor at the back. The device sips juice from a 2,800mAh battery. For connectivity, the device gets Wi-Fi, Bluetooth and GPS.

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All in all, the Flipkart Digiflip Pro ET 701 seems like a decent tablet, and its budget pricing also makes it an attractive option. In fact, it’s now available on Flipkart at an even more affordable price of Rs 3,999, though we aren’t sure if it’s a limited-time festive deal or a permanent pice cut. We’ve reached out to Flipkart for confirmation and will update the post accordingly. But there’s no doubt, that with such pricing, it hardly faces any competition. The alternatives are either older-gen devices or offerings from other homebred companies like Micromax and Karbonn. The ASUS Fonepad 7 and Lenovo A7-30 are good options too, albeit priced around the Rs 7,000 territory.



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