"RIP Nexus, welcome Google Pixel"After launching the Google Pixel smartphones on October 4th, the one thing on everyone's minds was the fate of the iconic Nexus range of smartphones. Well, Google has confirmed that it won't be making Nexus smartphones anymore. While others are probably writing elaborate obituaries, we want to explore why Google actually brought the axe down on the Nexus range and introduced the Pixel and Pixel XL instead. Here are four reasons:
Like we mentioned earlier, the Pixel range now includes a laptop, a tablet, and of course the two new smartphones. Moreover, the Google Assistant is also at the heart of the Google Home speaker and Allo instant messaging app. If these products are any indication, Google won't stop at bundling Assistant with these devices. To elaborate on this Pichai elaborates – "While we are at the beginning of this journey, I can already see the tremendous strides we’re making with machine learning and AI, which gives me confidence that we’re going to do some amazing things for users over the next 10 years." – indicating that Google is actually creating an entire ecosystem of hardware around its Assistant.
So while the Nexus line may be dead, the Pixel and Pixel XL are testament to the fact that Google's smartphone ambitions are far from over. We wish Google all the best with its new journey.