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Global Smartphone Sales Data 2011

|February 16 2012 |market research


Gartner recently published a report summarizing the smartphone sales worldwide. According to Gartner, total smartphone sales in the year 2011 stood at 472 million units and accounted for 31% of all mobile device sales – meaning smartphones comprised 31% of the overall mobile phone sales. In the 4th quarter of 2011 alone, a whopping 149 million units were sold led by the strong sales iPhone 4S and Samsung Galaxy S II.

Highlights from the report

* Apple overtook LG and became the 3rd largest smartphone maker in the world with an overall sales of 89 million units.

* Samsung is closing in on Nokia to capture the #1 position. Samsung sold 313.9 million units and Nokia sold 422.4 million units worldwide.

* ZTE and Huawei are growing very fast and sold 56.8 million units and 40.6 million units respectively.

* Research in Motion slipped to 7th position.

* Android retains the #1 slot in terms of operating system with 51% and Apple comes second with 23.8% market share.

Worldwide Mobile Device Sales to End Users by Vendor in 4Q11 (Thousands of Units)

Company 4Q11 4Q11 Market Share (%) 4Q10 4Q10 Market Share (%)
  Units   Units  
Nokia 111,699.40 23.4 122,278.10 27.1
Samsung 92,682.30 19.4 79,168.70 17.5
Apple 35,456.00 7.4 16,011.10 3.5
ZTE 18,915.10 4 9,033.90 2
LG Electronics 16,938.30 3.6 30,119.10 6.7
Huawei 13,966.20 2.9 7,824.00 1.7
Research In Motion 13,184.50 2.8 14,762.00 3.3
HTC 10,837.40 2.3 8,907.00 2
Motorola 10,075.30 2.1 10,908.40 2.4
Alcatel 9,004.70 1.9 7,997.90 1.8
Others 143,795.80 30.2 145,026.30 32.1
Total 476,554.90 100 452,036.50 100

 

Worldwide Mobile Device Sales to End Users by Vendor in 2011 (Thousands of Units)

Company 2011 2011 Market Share (%) 2010 2010 Market Share (%)
  Units   Units  
Nokia 422,478.30 23.8 461,318.20 28.9
Samsung 313,904.20 17.7 281,065.80 17.6
Apple 89,263.20 5 46,598.30 2.9
LG Electronics 86,370.90 4.9 114,154.60 7.1
ZTE 56,881.80 3.2 29,686.00 1.9
Research In Motion 51,541.90 2.9 49,651.60 3.1
HTC 43,266.90 2.4 24,688.40 1.5
Huawei 40,663.40 2.3 23,814.70 1.5
Motorola 40,269.00 2.3 38,553.70 2.4
Sony Ericsson 32,597.50 1.8 41,819.20 2.6
Others 597,326.90 33.7 485,452.00 30.4
Total 1,774,564.10 100 1,596,802.40 100

 

Worldwide Smartphone Sales to End Users by Operating System in 4Q11 (Thousands of Units)
Operating System 4Q11 4Q11 Market Share (%) 4Q10 4Q10 Market Share (%)
   Units    Units  
Android 75,906.10 50.9 30,801.20 30.5
iOS 35,456.00 23.8 16,011.10 15.8
Symbian 17,458.40 11.7 32,642.10 32.3
Research In Motion 13,184.50 8.8 14,762.00 14.6
Bada 3,111.30 2.1 2,026.80 2
Microsoft 2,759.00 1.9 3,419.30 3.4
Others 1,166.50 0.8 1,487.90 1.5
Total 149,041.80 100 101,150.30 100

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