This year has some big changes to reveal. Recently we saw smartphones beating feature phones in terms of sales, which was certainly expected to happen at some point of time. What comes as a bigger surprise is, consumers’ increasing trust over homegrown manufacturers over global players in emerging markets.
As per another IDC report, in APEJ region (Asia Pacific Excluding Japan), local players are gaining traction. Competitive pricings and better hardware specs (thanks to Mediatek processors) are helping these local manufacturers to get good shipping numbers.
The report which represents the data for 2Q’2013 (Apr-June) mentions homegrown manufacturers in APEJ to contribute 39% of total shipments beating the 24% share of Samsung, 6% share of Apple, 9% share of international vendors like HTC, Sony, Blackberry etc and 23% share of international level Chinese brands like Huawei, ZTE, Lenovo.
In India it suggests Micromax, Karbonn, Lava, Maxx and Intex as leading homegrown brands. Gionee, Oppo and Coolpad, which have started making waves in India are also featured as leading brands in China. Oppo is also quite popular in Thailand.
The report also highlights increasing popularity of 5-6 inches screen size mobile phones in China and India. While the 4+ inch is getting most of the shipments, mobile phones under $50 price bracket are also gaining popularity in these markets.
“In emerging markets like China and India, IDC has seen many local competitors spring up, but only in the last few quarters have we seen them aggressively scale up, competitive on both price and hardware specs like bigger screens. We are now hitting a place where there are smartphones for every price point, where the masses will benefit from the slew of players bringing in more options.” Says IDC in its report.
The research firm has also published an infographic representing the trend of smart phone market in APEJ in second quarter. Here it goes:
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