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HTC Plans Big Expansion In India

|August 19 2010 |Industry News, HTC

Global smartphone maker HTC Corporation has outlined plans to strengthen and expand its Indian operations. Eyeing India's burgeoning smartphone market, the company said it will focus on intensifying retail efforts across national, regional and local tiers, and also developing a comprehensive user experience for Indian modern trade channels.

As part of its efforts, HTC will be working with its national fulfillment distribution partner, Brightpoint India Pvt Ltd and new dedicated distribution partner for modern trade, Ingram Micro to increase its efforts in large franchise retail chain stores.

The company will also extend its reach into the modern trade segment, while continuing to forge strong ties with regional distributors and its preferred authorized retailers (PAR). "We will also expand our PAR network by offering a greater variety of retail branding resources. In addition, more intensive product and sales training will be offered to all HTC retailers, ambassadors and in-store retail staff," the company said in a statement.

HTC plans to expand its distributor network at both the regional and local level. It plans to grow this network from the current 25 to 50 Tier 2 cities, and enlarge its footprint to a total of 100 Tier 2 and Tier 3 cities by July 2011. HTC will also provide greater marketing and logistics assistance to all distributors.


"We are taking the necessary steps to build a stronger, wider and more stable national infrastructure that will better support our retailers from the national through to the local level," said Ajay Sharma, country manager, HTC India. "Consumers can also look forward to a larger portfolio of smartphones that cater to a wide range of lifestyle needs."

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