Changing the app industry economics in its own way, world’s second largest app store GetJar has planned to give away millions of premium games to consumers for free. The company has launched a pilot program through a partnership with Glu Mobile, a global publisher of mobile games, to provide consumers with free games exclusively at GetJar.com. The games will be available across several major mobile platforms including Android, Blackberry and Java.
During the initial phase of this program, GetJar+ makes premium paid content available for free with no ad insertions, registrations, or any other catches. “The very same games one would pay for at other app stores will be available on GetJar for free for a limited two-week period to consumers all over the world,” the company pitched.
“GetJar is able to do this because of its size as the number two app store in the world with over 1 billion downloads to date across 200 countries which generates nearly 100 million downloads/month. GetJar doesn’t need to rely on the revenue from the sale of apps – instead it relies on the sponsored app placements on its site, which allows it to then buy premium content from publishers and distribute this content to consumers for free.”
“This revolutionary new business model will fundamentally change the app industry economics and give consumers access to many more apps at a lower cost or in GetJar’s case – free,” said Ilja Laurs, founder and CEO, GetJar. “Everyone benefits - consumers can download all applications for free and get access to unique content regardless of the phone model they use, and now with GetJar, millions of consumers get exclusive access to content that would normally require payment to download. Developers and publishers benefit by being paid for the licensing of their content on a global app store with huge scale. We’re thrilled that Glu is the first games publisher to realize the benefits of this new monetization model as well as the opportunity to reach consumers globally across more than 2,300 different handsets.”
Olivier Bernard, managing director, Glu EMEA and APAC, commented, “GetJar’s global scale and consumer base allows us to reach an entirely new audience of game-hungry consumers who ordinarily might not be able to buy premium games while also extending the life cycle of our own products through the use of a large and growing distribution channel.”
Initially, these free premium games will be found on GetJar.com’s homepage in the ‘Recommended’ section and includes some of Glu’s most successful licensed and original IP such as: Brain Genius 2, Stranded: Mysteries of Time, Build-a-lot, and Race Driver Grid.
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