IDEA Cellular has launched special 'Power Vouchers' offering discounted ISD rates for Bangladeshi nationals travelling to Kolkata. Idea's Power Voucher 12 allows subscribers to make outgoing calls to Bangladesh at Rs 1.99 per minute. Priced at Rs 12, the voucher comes with a validity of 7 days. Another voucher priced at Rs 36 offers ISD call rate of Rs 1.99 per minute and comes with a validity of 30 days.
Speaking about the new offer, Ambrish Jain, director, operations, IDEA Cellular, said, "Kolkata and WB witnesses huge traffic from Bangladesh for various reasons ranging from medical care, shopping and business purposes. Majority of these travelers have an average stay of 15-30 days and during this period they need to connect with their friends and relatives back home. This insight has led to the launch of the special offer that would result in major saving for them while they are here. It is also beneficial for other Idea subscribers located in this WB and Kolkata who are frequent callers to Bangladesh."
In a bid to propagate this ISD coupon amongst the visiting Bangladeshis, the company has tied up with the largest transport company operating between Kolkata and Bangladesh for distribution of leaflets carrying all the emergency and utility numbers along with provision of Idea SIM cards and Recharge Coupons in the buses plying at the Indo–Bangla border.