Idea Cellular the third largest mobile operator in India launched Idea Lifeline, an emergency talk time credit for uninterrupted calling. This service is announced for pre-paid customers in Maharashtra and Goa circles. The Idea Lifeline is for customers who run out of balance and they can avail talk time for a small credit amount. Customers by dialing 53567 (toll free) from their Idea number will be credited with Rs.3/- instantly. However, it will be adjusted with the normal talk-time later when the customer recharges with range of top-up or full talk time recharges.
Mr. Rajendra Chourasia, Chief Operating Office, Maharashtra & Goa – Idea Cellular said “The concept of Idea Lifeline comes from the insight that many customers sometimes need to make ‘that one’ urgent call and realise that they don’t have the talk time balance to do so. This is where Idea Lifeline comes in handy – the customer does not have to go searching for a retail outlet to recharge and make the call. Idea subscribers can now instantly opt for the Lifeline credit and be in touch.”