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Idea Slashes 3G Tariff By Around 70%: Brings In New Pricing Packs

|May 22 2012 |Industry News, Mobile Operators, 3G, Idea Cellular


idea-3g-cellular

With the aim to perk up the slow uptake of 3G services, the country’s major mobile network operator, Idea Cellular, has slashed tariffs in different plans by around 70% crosswise circles.

The said move is likely to start a price battle, with other telecommunication operators figuring out their plans of action.

Now, the company’s prepaid as well as postpaid clients will have to make a payment of 3p/10 kilobyte of data, 70% less as compared to the previous duty of 10p/10 kilobyte.

In addition, Idea has also rolled out its novel pricing in three categories, which comprise sachet packs, regular packs and unlimited packs.

Now, the company's novel sachet pack, valued Rs 10, will offer up 30 minutes of speedy web surfing. Idea has also brought out HERO-25, a latest sachet pack that will provide 100 megabyte data with a legality of around 3 days validity at Rs 25.

For regular home & SoHo web users, the company now provides 1 gigabyte of data transfer at the price of just Rs 250.

For experts as well as biz clients’, the company has unlimited plan valued at Rs 950.

The cost alterations are valid for cellular telephones and data card users.

Idea also said that the refreshed tariff plan intends to take web utilization within the reach of rustic, mid-town clients and will assist first-time users to enjoythe advantages of 3G.

Sashi Shankar, CMO, Idea Cellular said, "We have been a pioneer in 3G since inception and with these new prices, Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 & HERO-25 are aimed at youngsters who will access high-speed internet on-the-go without worrying about the expense."

Idea has around 2.7 million 3G users with normal utilization of 330 megabyte per month.

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