First of all, Happy Independence day to all our readers and subscribers. As India is booming and we are growing, it also gives us responsibilities to contribute in the ongoing growth. We wish you all the best and promise to continuously support the wiser side of your brain by keeping you updated with the latest happenings in the industry. I would also like to thank you on behalf of entire 91mobiles team for your enormous support in the rapid growth of this platform. Keep this support as it is and always be with us. :-)
A month back, Gartner, a research firm forecasted India to cross 660 million mobile connections by the end of current year, means almost one of every two Indian will carry a cellphone. Indian mobile market has grown beyond borders in last few years making itself world’s second largest telecom market after China. The best outcome of this revolution was the tremendous cost reduction of mobile devices and related services. Now you don’t wonder when the neighborhood Rickshawala flashes a big china clad mobile while driving or your Kamwali-Bai text you when she can’t come.
The consumer got everything expected. From the availability of low cost devices to better network coverage and affordable services. This price cutting does not seems to stop right away. With the continuing entry of a number of big and small players, both mobile handset and services are expected to go more cheaper in near future.
Now the question comes, Is it all that a consumer wants? Is the low cost strategy only thing to win this game or the consumer wants something else? The answer differs completely between the urban and rural market. In context of rural market the low cost strategy will clearly be a game winner for some more years but if we talk about the urban market, taste of mobile users are changing rapidly. Mobile for them is not just a talk only device. I often see folks spending more time on visiting FaceBook through the mobile rather than using it for voice calling. All they want is everything. Internet surfing, video streaming, instant messaging, online games and the list goes on.
Be it a handset maker or service provider, they are aware of the situation and ready to provide what consumer need. This combination of competition and innovation has a lot to offer in coming future. Today when we are celebrating the 63rd year of independence, lets see what are the main services and features set to rock the Indian market by the time next Independence celebration comes.
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