“The latest budget smartphone from the brand faces a tough task ahead”
Infocus’ debut in the Indian smartphone was greatly strategic for the brand attempted to cash on both the selfie craze and budget smartphones trend all at once by offering the selfie-centric InFocus M2 priced at Rs 4,999. Since then the brand has made a number of additions in its portfolio. After a series of pocket-friendly smartphones which scored high on specs, the brand came up with devices like the InFocus M810 which featured a Snapdragon 810 engine, the M550-3D (first impressions) which lets you enjoy 3D content without the need to wear glasses and the InFocus M812 (first impressions) which is the brand’s new flagship offering. The US-based manufacturer has now launched the InFocus M370, another budget segment smartphone with specifications which look reasonable on paper. Let’s take a quick first look.
The design of the InFocus M370 ensures that one doesn’t confuses the material to be anything but plastic. The phone has a white textured rear panel with black trims running alongside the edges. The display is bordered by an additional thin white trim.
While there are virtually negligible side bezels, a lot of real estate has been wasted on the bottom of the display just for the branding of the device. The navigation keys come as part of the software. On top of the screen lie the secondary camera, earpiece and sensors. The power button resides on the right edge towards the top while the volume rocker is placed exactly opposite to it, on the left edge. The micro-USB port, primary microphone and the audio jack find their way on to the bottom edge.
The rear panel of the device houses the primary camera, LED flash and a noise cancellation microphone on the top left corner, while on the bottom right you will find the loudspeaker grille. Snapping off the back cover lets you access a micro-SIM slot, a hybrid slot and the removable battery.
The device is lightweight and the texture on the back only adds to the grip. The overall build quality feels average and the smartphone is not exactly a stunner. That said, we feel that the InFocus M370 could appeal to those who love more of a chunky and sporty look.
The 5-inch display of the InFocus M370 bears a resolution of 720 x 1,280 pixels. While the screen looks sharp, the colours do not pop as much. Brightness was a tad low for our liking and the screen wasn’t very responsive.
The M370 comes powered by a Snapdragon 201 SoC with four Cortex A7 cores clocked at 1.1GHz. There’s an integrated Adreno TM 304 GPU and 1GB of RAM to accompany it all. Switching between apps and navigating through screens wasn’t really a fluid experience. We encountered slight lag even in our brief usage. The phone comes with onboard storage of 8GB, out of which about 3GB is available for your use.
InFocus’ proprietary InLife UI runs atop Android 5.1.1 Lollipop on the device. The interface is simple and there’s not a lot of bloatware on the device. However, you will find apps like Facebook, WPS Office, and Snapdeal apart from the Google suite. The phone also supports gestures and motion sensing. Motion settings include turning the phone over to reject calls and shaking it to change currently playing songs, among a few others.
The 8MP camera on the M370 is accompanied by an LED flash. There’s a 2MP shooter at the front as well.
The camera app is simple with a virtual shutter button on the right side of the viewfinder and settings on the left. The app lets you tweak a lot of settings including ISO, shutter speed, white balance and metering modes. There are a few effects and filters you can pre-apply while clicking as well.
The device supports 4G and can accept two SIMs if you choose to put in a nano-SIM card in the hybrid slot. Additionally, there are standard connectivity options like Bluetooth and Wi-Fi. The InFocus M370 comes backed by a 2,230mAh battery.
For an asking price of Rs 5,999, the InFocus M370 lands in the busy budget segment with some strong competitors like the Micromax Canvas Xpress 2 (review) and Xiaomi Redmi 2 (review | camera review). Priced marginally higher, the YU Yuphoria (review) and Xiaomi Redmi 2 Prime (review) also look like worthy buys in this price bracket considering specs and performance.
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