Mauj Mobile, India-based content and mobile marketing services provider, has signed a contract with major music labels like Inreco, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs. Having a pan-India reach, the combined consortium of music labels hold a significant market share of catalogue music and movie content across Tamil, Malayalam, Punjabi, Marathi and Bengali speaking markets.
Music and movie enthusiasts across India can now address a wider repository of approximately 15,000 tracks of music and also avail a mixture of interactive content of films in the form of Ringtones, Graphics, Video Clips, CRBTS, Themes, Animations as well as Colour Logos, which will be distributed by Mauj Mobile.
With the consortium releasing movies from across regions, mobile consumers will now have access to 40-50 new tracks every month across various genres and would also help the consortium to market their upcoming movies. Consumers can also download full songs of some of singers like Ilaiyaraaja, K.S Chitra and a artistes from the Bengali film industry like Shreya Ghoshal, Babul Supriyo, Srikanta Acharya and Anesha, along with availing features like Dialogue Tones and Video Ringtones.
The three year and extendable partnership gives Mauj exclusivity to distribute its content over all mobile channels. With this announcement, Mauj Mobile is planning to expand its market across regions in the country. Commenting on this development, Badri Sanjeevi, chief operations officer, Mauj Mobile, says, "With this initiative, we are looking forward to leveraging our niche experience in the southern markets as regional content has very significant revenue potential for both Mauj and for telecom operators.”
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