Bharani|October 21 2010 |
Micromax, the upcoming Indian Mobile Brand has entered into an exclusive partnership with Isreali-based innovative mobile company called Modu (Read our coverage about Modu Mobiles here). Through this agreement, Micromax will launch co-branded and customized Modu-T in India. For Starters, Modu-T is a 3.5G Touch phone and holds the guinness record for being the world's lightest touchphone mobile.
In the own words of Modu, "modu™ T phone - the lightest touch phone in the world, as cited by the Guinness Book of World Records™.Incredibly light, yet fully functional and innovative, the phone includes a music player and a mass storage device with 2GB of memory that can be expanded.The modu T phone features not only a friendly user interface and an intuitive user experience, but also takes modularity to a new level. modu T exists in both 3.5G and 2.75G versions".
This agreement makes Micromax the official distributor of Modu Mobiles in India. Vikas Jain, Business Director of Micromax, declared that the company is thrilled to work along with modu mobiles, and to launch this exclusive phone to the Indian users with the touch of Micromax. By bringing the modu T phone to India, we are targetting the aspirational segment of Indian consumers, who are the early adopters of technology and passionate about electronic gadgets. We expect a great response, especially during the festive season," Micromax Business Director Vikas Jain told reporters here. The handsets would be bundled with Aircel connections, he added. Modu is also exploring the potential for launching tablet PCs in the Indian market.
"We are studying the Indian market for launching a tablet PC to extend our partnership with Micromax," Modu CEO and founder Dov Moran said. Micromax has a portfolio of 40 handsets.
As reported by Cellpassion, Modu-T would be bundled through Aircel connections and would be priced at Rs. 12,500/-
It's an interesting move by Micromax. While Micromax ranks in the top 5 mobile handset brands in India, they have to work on their after-sales support and customer service. There has been many customer complaints regarding the phones getting heated up very fast and the case of heavy radiations. A brand is not built through advertising, a long-lasting brand is built because of happy customers. Well, if micromax takes care of these issues, they are sure a good contender for top mobile brand in India.