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Micromax Forays into the Brazilian Market

|August 26 2011 |Industry News, Micromax


Micromax Informatics Limited possibly known as Micromax Mobile announces the commencement of operations in Brazil. The company sprouted in Brazilian market with an initial investments of around BRL 20 million. This Indian mobile handset maker maintaining a 50 of models has a focus on key features such as Dual SIM, Multimedia and Marathon battery products which targets the young audience. Micromax sells around 1.5 million phones every month. They have their strong presence in India, Bangladesh, Nepal, Sri Lanka, UAE, Afghanistan and now reached Brazil. In Brazil, the products will be distributed by CIMEL and will be available in the Northeast markets.

micromax_logoMr. Pratik Seal, Head Marketing, Micromax Informatics Limited said, “We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market. With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy.”

He further says, “Micromax’s arrival in the local market comes with an aggressive marketing strategy and a 360O marketing plan. Since our focus lies majorly on innovation and connecting with the youth, we have roped in the famous Brazilian comedienne and television personality, Sabrina Sato as the brand ambassador for our first campaign. Sabrina has the brand profile: she is fun, spontaneous and modern and has a great appeal to our youth audience.”

With a kick start, the company is planning to offer three models Micromax Q55 Bling, Micromax X225, and Micromax X144


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