Micromax is the 12th largest handset manufacturer in the World, claims the Global Handset Vendor Market share report by Strategy Analytics. Being pushed to the peak, the company tried changing its brand strategy. Micromax along with Talenthouse India have invited the new logo designs from working professionals and students at 150 colleges and design schools across the globe. Interestingly, the campaign sprinted for 2 months and they successfully skimmed about 2500 entries registered by more than 1500 participants. At last, the company crowned Eric Atkins from USA as the winner for the contest. As promised, Micromax recognized his talent by presented an Apple MacBook for the final winner.
Micromax selected the logo designed by Eric Atkins of USA and the new logo revamps the entire brand strategy. The logo appeals to be like a Punch will be revealed to public at the Micromax sponsored Cricket Asia Cup 2012. Confronting it as a bold move, Micromax will launch the logo at India vs Pakistan match on Sunday,18th March 2012 that is tomorrow.
“Today, as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the world. At Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds. It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun”, said Pratik Seal, Head- Marketing, Micromax.