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Microsoft Lumia 730 first impressions: fuelling your selfie addiction

|October 2 2014 |Nokia, Windows Phone 8, Nokia lumia

“The Lumia 730 is decently priced at Rs 15,299 – it might not be a clinch-worthy deal, but it’s not a deal-breaker either.”

The mobile industry believes in the concept of hot trends. And they keep changing – with only a few of them managing to stand the test of time. A number of devices now boast great selfie capabilities, which certainly falls in the aforementioned trends list, coming after the era of quad-core and octa-core processors, the race to offer ‘bigger the better’ displays, and packing more megapixels in the camera, among others.

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Not just tier two manufacturers, but even leading players have jumped on to this bandwagon. Now, Microsoft-owned Nokia has come up with an offering to cater to this up and coming segment. Dubbed as the Lumia 730, the device was unveiled along with its siblings at the launch event yesterday. We were able to get our hands on the device for some quality time, and here are our first impressions.

Unlike the other devices launched alongside, the Lumia 830 features a handier design thanks to its slightly smaller 4.7-inch display. In fact, the design language of the smartphone bears similarity to the brand’s budget handsets, the Lumia 530 (review | FAQs) and Lumia 630 (review | FAQs). It has rounded edges making it comfortable to hold for longer durations.

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Just like the 530 and 630, there are no navigation buttons, and these have been implemented as software overlays on the display. The right edge gets the volume keys followed by the power button, although a dedicated camera button is missing.

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While the smartphone appears to sport a unibody design, the rear panel is in fact removable, but that’s not apparent since the cover extends out towards the edges. The back of the Lumia 730 is also home to the main camera module, Nokia branding and a speaker grill. Under the rear panel lies a removable battery and a pair of micro-SIM slots, along with a microSD card slot.

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While the demo unit we used featured a glossy orange finish, other colour options like green and black sport a matte texture. However, we must mention that even the glossy finish on the device feels extremely nice, unlike some others which can become a fingerprint magnet.

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With a resolution of 1,280 x 720 pixels, the 4.7-inch ClearBlack display of the Lumia 730 reproduces good colours and is viewable from most angles.

In terms of internals, the Lumia 730 comes powered by a 1.2GHz quad-core Snapdragon 400 chipset, along with a gigabyte of RAM – the same combination used in its brother, the Lumia 830. The hardware offers a smooth experience and we didn’t face any trace of lags on the smartphone, although its true performance can only be gauged when more processor-intensive tasks are performed.

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Storage-wise, it’s equipped with 8GB of built-in memory, with roughly around 3.3GB available to the user. The storage can be further expanded via the use of a microSD card of up to 128GB. The Lumia 730 is a dual-SIM smartphone, with support for 3G in the primary SIM slot. Other connectivity options include Wi-Fi, Bluetooth and GPS. Providing juice to the device is a removable 2,000mAh battery. With the Nokia Denim update, the smartphone runs latest iteration of Windows Phone 8.1 Update 1.

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In the camera department, the phone sports 6.7-megapixel snapper with a Carl Zeiss optics. It’s also supplemented by an LED flash to assist shooting in poorly-lit conditions. However, it’s the front-facing camera on the Lumia 730 that warrants your attention (and your face too). The Lumia 730 rocks a 5-megapixel secondary camera with an ultra-wide angle of 24mm. This gives you the ability to not only capture yourself, but your friends and family too, without worrying about fitting everyone into a tight frame.

Along with the hardware, Nokia has also added software bits to make sure users can completely enjoy the selfie capabilities of the handset. The Lumia Selfie app presents a number of options such as a countdown timer, live filters and more.

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Compared to our observations with its siblings, we feel that the Lumia 730 is priced decently at Rs 15,299 – it might not be a clinch-worthy deal, but it’s not a deal-breaker either. Even if we compare it to the competition in the price bracket, it features similar specifications to the new Moto G (review | FAQs) and yet holds the distinction because of its high-quality selfie-focussed camera.



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