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Mobile phone landscape: India 2014

|February 16 2015 |Industry News, Mobile OS, Mobile, Editorial

“A deep-dive look at the state of the Indian mobile industry in 2014”

There's little doubt that 2014 was a transformative year for the Indian smartphone industry. While the market grew substantially in terms of customer uptake and vibrancy of brands and devices, the coming of new brands, innovative online-only business models, and the rise of the ‘giant-killer’ budget and mid-range devices, turned things topsy-turvy.

At 91mobiles, we maintain a detailed catalogue of all phones launched in India since 2010, along with their prices, and detailed specifications. Over 40 million annual visitors on 91mobiles also give us an indication of the popularity of various devices, brands and price segments. We have crunched this data in the latest instalment of our report on the smartphone landscape in India to come up with most interesting trends of 2014.

The complete report has been embedded above for your perusal. Here’s a quick look at the top trends of 2014 that made it a landmark year for the smartphone industry:

  • There were over 1,000 phones launched in India in 2014, from close to 100 brands
  • New and resurgent brands like Xiaomi, Motorola, ASUS, Lenovo, etc. saw substantial consumer interest in the budget and VFM segment – their devices constituted over 30 percent of all user searches by December 2014
  • A number of these brands exploited the exclusive online sale model; by December 2014, devices selling exclusively online accounted for as much as 20 percent of all searches
  • This ate away the market share of the established brands. Four of the top five most popular brands lost their popularity share in 2014 vs 2013, though their positions remained intact
  • The budget segment (Rs 5,000-15,000) grew in popularity at the cost of all other price segments in 2014 as compared to 2013
  • The average selling price of smartphones reduced by almost 18 percent over the course of the year, fuelled by game-changers in the budget segment
  • Phones with high-end specs like full HD displays, or  octa-core processors, or 2GB RAM, or 13MP cameras – are all now available under Rs. 10,000

The enclosed report also contains data on:

  • Launch strategies of key smartphone brands
  • The most popular phones of the year in terms of popularity, in each price segment
  • The best phones of the year – critics’ awards
  • The shift in standard smartphone specs from 2013 to 2014



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