"A bird's eye view of the state of the fast-growing mobile industry in India in H1 2014"
Did you know that there are 83 different mobile phone brands present in India? Surprisingly, a lion's share is constituted by Indian brands, with just 27 international ones present. Indian brands also proved their mettle by contributing to more than 80 percent of phone launches in the first half of the year. In total, the first half of the year witnessed double the growth in terms of phone launches, compared to the same period last year. These are just a few of the insights we derived from our mobile phone landscape report for India in H1 2014.
Powering it is 91mobiles' extensive catalogue, which covers all the mobile phone and tablets launched in the market since 2010. The search trends have been captured from more than 100 million page views on 91mobiles in the first half of 2014.
The report covers the following:
You can go through the slides embedded above to find more insightful revelations about the Indian mobile phone industry. However, if you want a snapshot, then here are the key findings of the report:
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