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Mobile Users Eager for New Technologies: Survey

|September 22 2010 |Articles

Around 82 percent of mobile consumers are happy with their current service provider, says a Oracle ‘Opportunity Calling: The Future of Mobile Communications’ report -- which surveyed more than 3,000 mobile phone consumers worldwide to examine their use and perceptions of mobile phones, interest in new technologies such as applications and mobile advertising and expectations for the next generation of mobile communication.

However, 77 percent of consumers say they are willing to switch to a provider with better pricing, and 83 percent would consider turning to non-traditional telecommunications providers, such as Sony or Facebook, as long as they provide similar pricing and service quality.

According to the report, as more carriers switch to tiered data plans, mobile consumers still prefer unlimited data and are willing to pay for it. Sixty-one percent are willing to increase their monthly bill by seven percent in order to maintain unlimited data and 59 percent are willing to increase their monthly bill by five percent for unlimited text.

Consumers see mobile technological future: Fifty-four percent of respondents believe that five years from now, they will use their phones as a GPS device, 31 percent as a credit card and 24 percent to start their cars. Consumers also anticipate using their mobile phones to chat via video, view paid content on multiple screens, scan barcodes to access relevant online information and monitor home electricity usage.

Moreover, sixty-four percent of consumers are willing to receive ads on their phone in exchange for price discounts or added services. Younger consumers provide much of the revenue potential. Mobile users aged 18-33 are nearly three times as likely to use their phone as an entertainment device and twice as likely to use their phone as a personal computer, compared to their counterparts aged 46-64.

As mobile applications and content continue to emerge, consumers are apprehensive about taking full advantage of new offerings due to privacy concerns. Only 33 percent of respondents expressed interest in receiving location-based advertisements on their phones while the majority was uninterested in the option due to privacy, shared the study.

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