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NotionInk exhibitis non-transparency!

|December 10 2010 |tablet, inventions, Adam

NotionInk has been pretty unconventional since the beginning. The product specs and the rendering were brilliant and umatched. But the marketing and promotional efforts undertaken by them have been really unconventional! They say that the pre-order would begin from 12:00 AM onwards but they dont stick to the timeframe. There is no image of the final product, no video demo of the user interface, no customer support to call (!) and there are whole lot of questions demanding answers. They even host their blog on free wordpress account...(for god's sake, can someone 'justify' this..I am sure even the most loyal one among the fans cant explain this!)

The pre-order link did arrive after a delay to the 'first few' and guess what there was not much details except for the pre-order link. Not even the shipping information. Only now, the public pre-order page has a very minimalist shipping information saying "ships 6-8 weeks". So, if you order now, you can expect the tablet to reach you just before Valentine's day!
Official pre-order link



Since the customized colour strips were promised to be delivered separately, one can excuse them for not capturing our preferences now..But still, they need to atleast indicate the colour choices...right?

Though I was very skeptical about ordering a product without seeing any live demo or pictures, I tried placing an order for the highest version possible.

I have captured some snippets from the workflow. First up, you can cancel your pre-order anytime but 5% will be deducted. "You may cancel your order any time before the device ships, subject to a 5% cancellation charge."

The detailed Warranty Terms & Policies, Support Details & Procedures will
be shipped along with the product.

Shipping & Payments:
1. Notion Ink holds no responsibility for the shipments delayed or lost due
to unforeseen & unavoidable reasons arising due to Man Made or natural
2. The user indemnifies Notion Ink for Shipments lost or returned due to wrong
address provide to Notion Ink, in such cases any extra charges or penalties
applicable will be borne by buyer. Notion Ink suggests all the buyers to
provide the complete address with ZIP CODE & CONTACT NUMBERS to avoid
such circumstances.
3. Any Customs duty, clearance charges, handling charges or taxes levied by
the customs or the Government of destination Country will be borne by the
buyer & Notion Ink suggests that these charges can vary from 0% to 100% of
invoice value as per Country norms.
4. Any Returns coming to Notion Ink, due to wrong address or refusal due to
charges arising as stated in point 3, will attract a charge of reshipping &
penalty of 10 USD along with any charges paid by Notion Ink not limited to
customs duty, handling charges, taxes & service charges levied by shipping

Warranty Policy:
1. Every product purchased from Notion Ink Web store is entitled for 1year
International Limited Warranty under following Conditions-
a. Unlimited Email Support (preordersupport@notionink.com)
b. Limited Telephonic Support
c. Limited warranty of 180 days on Battery, entitle for replacement if the
Battery life is less than 50% under normal conditions.
2. To avail the Technical Support, you need to write an email & a Customer Care
Executive will get in touch with you within 24hours for further assistance.
3. In case your products needs a physical inspection or repair, you need to ship
the product with return shipping paid to Notion Ink’s International Service
Centre’s along with an transaction number of 9USD payment made on Notion
Ink Website as International Service Assistance Fees. Notion Ink upon receipt
of the product will communicate with you on the basis of diagnosis & will
assist you further. This entire process can take 3-10 working days or more
depending upon the problem diagnosed.
4. Notion Ink upon diagnosis of the problem can replace the product with new*
product of same model (* New product can be new, refurbished or equivalently
functional compared to the product submitted)
5. If a submitted product is found tampered with or damaged or abused or under
conditions of illegal use as per NI policies, NI reserves the right of refusal to
warranty claims & can apply a fees as per the diagnosis.

Return Policy:
You can initiate a refund process within 7 days of your product receipt under the
following conditions stated in below points.
1. If the product is defective/ Dead on Arrival/ Incorrect, you must contact
Notion Ink at preordersupport@notionink.com & open up a case for
Return, In this case you need to ship the product back with all the original
packaging, accessories etc along with the letter from yourself stating the
reason. After the inspection of the product & evaluation of your case,
Notion Ink will refund the entire amount minus 5% service fees of the
invoice value. You can also opt for the replacement product at no extra
cost except the 5% Service Fees of invoice value.
2. Notion Ink offers a no questions asked return policy. If you wish to return
your product under this policy, you must open a case by emailing
preodersupport@notionink.com & ship the product back & a Letter
with reason for return to Notion Ink & after evaluation of your case & the
product, Notion Ink will refund the amount after deducting the Shipping
fees & service fees of 5%.
3. If in any of the cases the product is found tempered [should read tampered], Notion Ink Reserves
the right to refuse the refund or deduct a fees up to 75% of the cost of the
product as per the evaluation report of product plus a inspection fees of
4. If in any case the Product packaging is found damaged, Notion Ink
reserves the rights to deduct a amount of 5% as repackaging Plus 3% as
restocking fees of the final invoice value.

They are charging you the entire product cost upfront for a pre-order! Not some percentage. After confirming this, it took me to ccavenue shopping cart. At this point, I realized that they are charging my entire account immediately and not authorizing for future deduction..At this point of time, I exited the shopping.

We cannot predict anything at this stage. NotionInk has come so far in the journey in terms of ADAM Tablet. The specs were too good that many people thought it's going to be another vapourware. But the 'awesomeness' of adam ends with the specs and words..on paper! There's no product demo, no video ads, no pictures, no nothing! Whether they have a manufacturing facility?

If you have $500-$600 to spare and are willing to bet on this product, then go ahead and pre-order it. Otherwise, you stay back and watch the space and take an informed decision later. If you are still not sure whether to buy or not, just jump over to the notionink blog post and see the comments building up..or checkout even the youtube channel page..

Only time will say, if Rohan & team were 'super-confident' or 'super-stupid'. If ADAM-on-paper turns to be 'ADAM-in-real-hands' then there is no turning back and this would become the biggest moment in the history of Indian product landscape. I have a feeling that ADAM will succeed, but there are too many things to take care of right now..

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