Research In Motion has announced plans for a new mobile gifting platform for carriers that will allow one authorised BlackBerry subscriber to use their postpaid or prepaid account to approve and pay for airtime, apps or other carrier services requested by another BlackBerry subscriber.
The BBM mobile gifting platform will integrate with BlackBerry App World and carrier billing systems and allow the gifting requests and approvals to be handled directly between the BlackBerry subscribers using BBM (BlackBerry Messenger) with transactions that are secure and non-repudiable. The platform will also allow carriers to more easily sell airtime to BlackBerry prepaid subscribers (for the subscriber's own use).
Jim Balsillie, Co-CEO, RIM, said, "There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child's request for additional airtime minutes or an app purchase with a single click using BBM."
Now, BlackBerry subscribers will be able to buy or gift airtime, apps and other carrier services and charge the purchases to their existing postpaid or prepaid account, or alternatively pay for the purchases through various other payment methods.
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