Oscar-winner A R Rahaman has consistently been the most downloaded Indian artist on Ovi Music Store in India, shares Nokia. The company shared interesting trends on legal digital music consumption in India. These trends have been observed across several music categories on its Ovi Music services since the time of its launch last year.
According to the company, Shakira, with her official World Cup song Waka Waka, was the most downloaded international artist for the year not only in India but for Ovi Music Store globally. However, India was the top downloading country for Shakira, accounting for 25% of all global downloads.
Bollywood as a genre registered the highest number of downloads followed by 'pop' and 'rock' music respectively, the company reports.
Speaking about these interesting music trends, Jasmeet Gandhi, head services marketing, Nokia India, said, "Music is an intrinsic part of the Indian society and we offer music for every age, gender, mood and situation. Launched with the intent to change the consumption pattern for legal digital music in India, Ovi Music Store has reinvented the way consumer experiences music and received an overwhelming response in India. We are proud to announce the legal digital music consumption trends on the store for 2010 and earnestly hope the trend of legal digital downloads will continue to grow, giving the music industry the much needed boost."
Two popular songs of the recently released movie 'Dabaang' - 'Tere mast mast do nain' and 'Munni badnam hui' are among top 5 downloaded songs. While the most downloaded playback singers were Rahet Fateh Ali Khan and Mamta Sharma. Amongst the Music Directors Pritam scored the highest on popularity charts. Sajid-Wajid, Vishal-Shekhar and Salim-Sulaiman were other most downloaded music directors.
Ovi music store enables consumers to explore and choose from close to 5 million legal songs in its catalogue.
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