Reliance Communications has signed an agreement with US-based mobile data solutions provider Motricity. Under this agreement, India’s leading mobile operator Reliance will deploy Motricity's hosted, mobile-as-a-service mCore platform to better oversee its growing mobile data services business.
According to the companies, the work has commenced on the deployment of the Motricity platform for Reliance’s growing mobile data services business. Reliance is one of the largest mobile operators in India with over 100 million subscribers.
Motricity’s mCore Product Suite is designed as an integrated set of products that work together to offer open access to the Internet through a personalized and mobile-optimized experience. mCore integrates the best of the Web, offering commerce, social networking, information, entertainment, and Web discovery. mCore also provides communications and advertising functionality. These capabilities, coupled with mCore’s deep user insight and recommendation engine, allow the operator to offer a compelling, user-centric experience, providing relevant information, communications, marketing and services to each subscriber, in real time.