Nokia and Reliance Communications has launched the India chapter of Ovi Store. Under the agreement, RCom consumers will get access to 17,000 pieces of premium-range 'paid-for' content available on the Ovi Store. The amount will be either included in user's monthly mobile phone bills or deducted from their prepaid balance, per their data plans.
With this, RCom will be the first service provider to offer integrated operator billing for their consumers in India enabling access to a host of paid for content on the Ovi Store.
The Ovi Store is a one-stop-shop for mobile content to help consumers personalize their Nokia devices. It supports the widest range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more. Launched in 2009, the Ovi Store has 4 million downloads per day globally; whereas India currently sees more than 4.5 million downloads a week.
Commenting on this alliance, Prashant Gokarn, 3G head, Reliance Communications, said, "Nokia and RCOM have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to offer enriched services to our loyal consumers. This relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM."
V Ramnath, director, operator channels, Nokia India, said, "Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. Ovi Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. For Reliance consumers, we have especially made available over 17,000 pieces of locally relevant paid for content."
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