For quite some time the troubled technology giant, Research in Motion (RIM), has failed to compete with larger manufacturers and regain its position in the smartphone market.
To improve the situation the Canadian company is currently focusing on its new BlackBerry 10 operating system and planning at licensing it to someone who can do better cost proposition than RIM.
In an exclusive interview CEO Thorsten Heins told to Telegraph they are presently exploring opportunities to license the OS to other handset makers.
Mr Heins added, "We don't have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform."
He further mentioned that the company would remain committed towards their existing customers.
Analysts say this is a good move of RIM and licensing of BB10 OS would surely help the company in cash flow as well as more users coming in the BlackBerry basket. This will further woo more app developers.
Meanwhile, the other smartphone makers such as HTC, LG, Nokia and Samsung are already working with multiple OS partners mainly Microsoft Windows and Google's Android. Samsung is an exception here. It is also offering phones run on its own Bada OS.
Well, let's wait and watch which brand comes forward with BB10 OS.
Do share your own views.
Smartphones have become a necessity in today's digital age. Be it browsing the web or connecting with you...