Blackberry co-CEO Mike Lazaridis appeared as a guest in the Dive into Mobile show and he spoke about various things including playbook, launch date and RIM's vision.
The entire conversation was pretty intense as Mike was grilled on various things including the 'slow death' being experienced by Blackberry brand. Mike emphasized the steps that RIM is pursuing now to build the next-generation platform targetted towards multi-core processing platforms. But the answers put forth by Mike was not quite clear and lucid. This left even some of the audiences confused. On one hand Blackberry is pushing for playbook tablets powered by QNX operating system and multi-core processors. On the other hand, the smartphones from Blackberry look so outdated with not-so-spectacular specs and OS. This was perceived as a dichotomy. If Blackberry is placing so much weight on the future tablets, what would happen to the present smartphones..? Quite naturally, the blackberry fans are left confused..should they wait for better phones to appear in future? To me, it looks like Blackberry is trying to leapfrog to the future without willing to transition smoothly. Suddenly the future Blackberry is projected as more attractive and promising...! Dicey strategy according to me to handle the existing customers.
It's commendable what Blackberry is trying to do to overcome the existing competition and decling market share. They are trying to bet on their own OS and not trying to churn out commodity-grade tablets on the lines of Galaxy Tab [Galaxy Tab though is one of the best in the market, you will soon come to realize that they are commodities]. Also they have invested in some good user interface company too. But it is very important for blackberry to allow cross-platform apps to be able to run on QNX. Otherwise it's going to be a super-stressful battle!