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Samsung displaces Nokia as the world’s largest selling cellphone brand - Research

|December 19 2012 |Mobiles, Industry News


According to the research firm IHS iSuppli, Samsung is the world’s leading mobile brand for 2012. Its the first time since 1998 that Nokia has lost its number One position in the mobile phone industry.

Research says that Samsung alone accounts for 29% of the market share in Global shipments of mobile phones in the year 2012 as compared to 24% in 2011.  Nokia’s share in this segment has dipped to 24% in 2012 as compared to 30% in 2011.

Samsung’s smartphones that run on Android OS form the major portion of these sales figures. Nokia has clearly lagged behind in the smartphone race.
Emphasizing upon this aspect Wayne Lam, senior analyst at IHS said,“The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone’. Smartphones represent the fastest-growing segment of the cellphone market and will account for nearly half of all wireless handset shipments for all of 2012. Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.”

The report suggests that shipment of smartphones Globally is expected to increase at a rate of 35% in 2012 compared to the 1% increment in the shipment of mobiles in general Globally in 2012. Smartphones account for almost 50% out of the total number of cellphones sold in 2012.

It suggests that the prime reason for Samsung’s leadership is the growth and demand in the smartphone industry. This along with the fact that Samsung has been providing innovative features in higher,mid as well as low price segments has provided a huge boost up in its sales figures.

The research says that Nokia is followed by Apple with a 10% market share in Global shipments in 2012. Apple is followed by ZTE and LG.


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