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Samsung India aims big this 2013

|December 2 2012 |Mobiles, Samsung, Smart Phones, market research, Touch-screen


Samsung, South Korean consumer electronics manufacturer is currently strategising itself to bag almost 50 per cent market share in terms of India's overall mobile phone market by 2013 mentioned by a top official of the company. Samsung is already enjoying 40 per cent market share of the country's Rs 45000-crore handset market.

Samsung Galaxy S3

"Next year, we will like to have 50 percent market share in overall mobile phone market, including smartphones and feature phones," Samsung Mobile vice president Asim Warsi told reporters after inaugurating the company's first Premium Brand Store in the Kolkata.

Mr. Warsi has mentioned that the India's handset market is likely to growth by over 10 per cent in value terms in 2013 and Samsung aims to growly its business in smartphone business rapidly in India.

Apart from that, the company is the market leader in smartphone segment which now has a close to 48 per cent market share by value. Apart from all these, Wars has also mentioned that the company is also aiming to reach 60 per cent share in smartphone market by 2013 and plans to open 20 brand shops by next year which is now at three.

Apart from these, Samsung recently launched the Galaxy SIII Mini which is similar to the most popular Android mobile the Samsung Galaxy SIII. The Galaxy S3 offered with a giant size and S3 Mini offered in a small package. It features 4.0 inch, 480 x 800 pixels, 16M colors, Super Amoled touch screen running Android 4.0 toppled with Nature UX user interface. The Samsung Galaxy SIII Mini if offered with an excellent display, stunning looks, Good camera and offered with a complete fully packaged feature compared to the giant size SIII. The only drawback is that the SIII mini does not come with the Quad Core processor.

Source: IBNLive


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