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Samsung replaces Nokia to become Largest Handset Maker Worldwide: Strategy Analytics

|April 28 2012 |Samsung, Industry News, Nokia, market research, Mobile Commerce


Global-Shipment-Samsung-Beat-Nokia

Nokia has finally bid goodbye to its long-held position of largest maker of mobile phones and has given way to Korean electronics giant Samsung, according to recent research. Samsung has taken over the number one spot and has become the leader of the overall global mobile phone market.

According to Strategy Analytics, Samsung, by controlling a record 25% of the market share, has become the world’s #1 handset vendor for the very first time. Nokia’s share fell to 22.5% in Q1 2012 from 30.4% during the same period last year, dropping to the second spot.

According to Alex Spektor, Associate Director at Strategy Analytics, global handset shipments increased by just 3 percent annually to cross 368 million units in Q1 of 2012, thanks to decrease in volumes in important developed markets including North America and Western Europe. Samsung shipped 93.5 million handsets across the globe and thus captured 25% of the overall global market share. After capturing the #2 spot from Motorola 5 years ago, it has finally gained the #1 spot in terms of volume.

Nevertheless, Apple too shipped a respectable 35.1 million handsets all over the world in Q1 2012, nearly two times the volume shipped during Q1 2011, which was only 18.6 million units. The maker of the iPhone has thus reached an all-time high in terms of market share- almost 10% of global shipments during the first quarter of 2012

According to Strategy Analytics, Nokia has held the #1 spot since way back in 1998 when it had replaced Motorola. The Korean giant has finally broken the stalemate and has thus shattered any hopes that the Finnish handset maker had of regaining the millions of users that it had lost due to its outdated Symbian platform.

We hope that Nokia comes up with a mind-blowing product strategy to gain its lost users- either way, the battle for the top spot will only improve the devices of both the smartphone giants and the consumers will continue to benefit no matter who bags the top spot!

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