The rugged phone Sony Ericsson Xperia Active now comes with a touch of extreme sports. Sony Ericsson in association with extreme sports clothing brand Billabong, introduced the special Xperia Active Billabong edition smartphones to the market. The strategic combination delivers the same rugged Xperia Active with a redesigned Billabong rear panel. Also, the device comes with customized multimedia content including wallpapers, screensaver, videos, and a special surf game.
There were no hardware level changes made apart from the physical appearance. Sony Ericsson Xperia Active Billabong edition remains same as the standard active with 3-inch Capacitive touchscreen, 1 Ghz processor, and 5 Megapixel camera on the rear side. The device is sturdier towards water for one meter, dust resistant and wet finger tracking. The undoubtedly good looking phone runs on Android OS 2.3 Gingerbread and will be soon upgraded to Android 4.0 Ice Cream Sandwich.
On introduction of the device to the market, Scott Wallace, Billabong’s International VP of Strategic Partnerships and New Media commented, “The partnership is an expansion of our long term relationship with Sony and an extention of an Asia Pacific alliance developed with Sony Ericsson in 2011. Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. Each of these interests can be captured or experienced through the Xperia active and we are working on some exciting apps and accessories that should add to the user’s experience. The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore.”
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