Tata DOCOMO has partnered with XIUS to deliver its Mobile Touch Transaction (MTT) solutions. The solution will offer Tata Docomo the opportunity for optimization of revenue by providing anytime, anywhere electronic talk time recharge, bill payment, and other value-added services in self-service mode using Near Field Communications technology.
Tata DOCOMO will trial the MTT services within Hyderabad, offering a number of customers access to this new retail mobile experience via its distribution channel. Initial transactions will include mobile phone top-up, download of ringtones (Polytones), and download of wallpaper.
The MTT solution addresses the mobile operators' desire to increase its retail points of presence, provide self-service to more non-traditional top-up and other value-added service points (coffee shops, etc) through self-service Active Posters. As well, the solution provides the operator with the security and controls expected of a carrier-grade solution while integrating to billing systems as well as multiple value-added service platforms. The solution is an end-to-end purchase, delivery, and payment solution – all in one.
The network-agnostic MTT works through a network of multiple touch points, such as RFID Sticki, Contactless-SIM, Touch Pads, In-car services and Active Posters. Active Posters or APs are a type of printed electronic technology with paper-thin-self-service terminal device and glass touch sensing. The APs act as virtual malls, enabling as many as 18 retail touch points at any customer gathering point.
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