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Teens Becoming More Passionate To Carry Cell Phones: Survey

|December 8 2010 |market research

According to an ASSOCHAM study, 66% of high school students aged between 16-18  are passionate to carry a mobile handset while going schools, attending classes and tuition session, and while visiting public places with their friends and colleagues has become common scene to day.
"This bizarre behavior tendency attributed to some socio-economic factors like excess pampering by parents, easy access to pocket money, absence of parental day-to-day monitoring, urbanization, and westernized cultural influence motivate them to do so," says the study.
Further, survey depicts around 26% of teenagers (middle school students) aged between 13 and 15 also motivated to carry the mobile handsets in alternate days, besides one of four school children aged 13 to 18 has cell phones in their possession. The survey found 88% of adolescents aged between 15 and 18 year possess mobile phone with ownership basis, while 40% of teenagers aged 13-15 now also use cell phones.
While interviewing respondents from Mumbai, Goa, Cochin, Chennai, Hyderabad, Indore, Patna, Pune, Ahemdabad, Delhi, Chandigarh and Dehradun, it was observed many children are using their phones not only for talking purposes but also availing other value added applications like sending SMS, making video film, MMS, chatting etc which is the practice among teenagers. There are many other evils connected with use of mobile phone users especially among teenagers, like sting operations and health hazards reveals the survey.
D S Rawat, secretary general, ASSOCHAM, opines, "Despite school strictures and policies, the ground reality is that more than two-thirds of teens confess that they are using cell phones in school premises when they shouldn't. Teenagers in metropolitan cities are showing increased dependence on possessing mobile phones, which have become a 'must-have' item in tandem."

Survey also unravel teenagers who excessively use their cell phones are more prone to abnormalities like disrupted sleep, restlessness, stress and fatigue. Children prone to start using mobile phones at an early stage of their life which is plaguing in Indian families. There seems to be a intrinsic connection between extensive use of cell phones and health-hazards compromising (pampering) behavior such as smoking, snuffing and use of alcohol, emphasized the survey.
Further study also found 71% of teens desires their handsets to be equipped with MP3 gadgets to play music, while 70% want camera phones. The majority of kids are most interested in multi-functioning cell phones, as 71% seek wireless phones that convert into MP3 players, while 70% are interested in handsets that transform into digital cameras. They use their phones to send email to their friends, to read books, listen to music and surf the Internet, as well as for chatting with nears and dears and kith and kin.
Above all 90% of the parents felt they bought the mobile phones for their children because of their preoccupation so that their tiny tots indulge in their own world and not to disturb them. In fact they are concerned their children should not mix with bad company but to indulge to play with the mobile handsets. They want to contact their kids any time by means of mobile phone and can track their movements well in advance and to extend prompt timely guidance.
Some parents are not fully aware of these evils, 56% of parents feel cell phones play vital role in communication during the emergency exigencies and many parents desires their children be allowed to keep cell phones with them. Cell phones can also be used for extending helping hand during classroom session with medication, felt 23% of parents.
On the contrary about 56% of parents’ desires students should not be allowed to use mobile telephones publicly in general and during classroom sessions in particular.
In all hypes and buzz the survey highlighted that maximum SMS being used by teens who send and receive an average of 2,500 text messages each month and contributing good amount to the kitty of ISPs.
Children feel its fun to having latest branded launched mobile handsets is the need of the hour and talk of the day and indispensable without that there is no life they feel. In addition about 42% of kids feel they are ready to use phones in dark or blindfolded where they opt to send SMS.
The report finding says around 20 messages in maximum by each student per day while 56% of teenage girls send almost 50 text messages every day. The number of texts being sent is on the rise, especially among teenagers age 16 to 18. Those kids who get lesser pocket money may not be able to use phones for sending text messages.
Girls are also more prone to phones than boys to send text messages for social reasons, to text privately, and to text for school work. 69% of girls text several times a day to "just say hello and chat"; 42% of boys do so; 74% of girls have long text exchanges on personal matters, 67% of boys have similar exchanges; and 66% of girls text about school work, while 54% of boys text about school.
Most schools treat the phone as something to be contained and regulated, but teens are nevertheless use phones frequently in the class for SMS. 83% use their phones to take pictures, 64% share pictures with others, 60% play music on their phones, 46% play games, 32% exchange videos, 31% exchange instant messages, 27% go online for general purposes, 23% access social network sites, 21% use email, and 11% purchase things via their phones.

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