Blackberry services, which were once a costly proposition, preferred by executives from the corporate world, are now reaching the messaging savvy, next-door mobile user. Blackberry is targeting its handsets and services towards youngsters, who want to stay connected with their friends. Continuing this trend it has introduced cheaper Blackberry Messaging and Blackberry Internet Service (BIS) plans for prepaid users on Vodafone, Airtel and Tata DoCoMo.
Vodafone, which was previously offering the services only to its postpaid customers, has introduced daily, three-day, weekly and monthly BIS plans for prepaid subscribers. Starting at Rs 18 daily, Rs 44 for 3 days, Rs 100 for a week and Rs 399 for one month, the BIS service will provide unlimited access to 10 user configurable e-mail accounts with push mail delivery, instant messaging, web browsing, social networking apps such as twitter and facebook and Blackberry App World to download new mobile apps.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd., said, "We are extremely pleased to announce the launch of BlackBerry service plans for our prepaid customers. This segment is highly cost conscious and through the democratization of data services, we are providing an entry threshold at an accessible price point of just Rs. 15/- per day. We believe that this initiative will appeal to young professionals, students and a broad spectrum of retail customers who are looking for an exceptional experience for messaging, social networking, email, music and entertainment - on the go!"
Airtel on the other hand, does not have daily plans but also provides Messaging & mail only plans as well. Its weekly Personal mail service comes at a rental of Rs 80, while weekly BIS service is priced at Rs 100. In the monthly plans, Airtel charges Rs 299 for personal Mail and Rs 399 for BIS. The personal mail service features unlimited access to 10 user configurable e-mail accounts and instant messaging. It does not include Internet browsing and access to social networking apps.
Tata DoCoMo, also introduced daily, weekly and monthly blackberry plans for prepaid. However, BIS services are comparatively expensive. While the daily rental for MailLite (Personal mail) is Rs 12, weekly usage costs Rs 85 and one has to shell out Rs 299 for the monthly usage plan. BIS costs Rs 35 for daily, Rs 250 for weekly and Rs 900 for monthly usage plans.
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