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The Astonishing Tribe (TAT) joins RIM

|December 6 2010 |Blackberry, Concept Phones

This is one of those news which fled by silently! Research in Motion (RIM) has purchased a company that designs innovative user interfaces for mobile phones and embedded systems called TAT (The astonishing tribe). TAT is swedish company and has a long history of designing interfaces for mobile phones. In fact, they claim to have designed the user interface for first mobile colour screen! TAT works with companies across the spectrum, from hardware and software platform vendors, to mobile device OEM’s, the automotive industry, consumer electronics manufacturers, network operators and service providers!

Some of the stats are astonishing. 15% of all mobile phones in the world have Interfaces designed by TAT. 20% of all touchscreen phones have interfaces designed by TAT! That's impressive..! TAT has championed a XML-based framework for UI called as CASCADES. CASCADES enables rapid prototyping and development of interfaces by providing easy layout and flow logic. This framework is available for all major operating systems including Android.

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RIM, the parent company of Blackberry brand has purchased TAT. The entire TAT team would be joining RIM and RIM is pursuing this effort to revamp the design of blackberry smartphones and playbooks. RIM seems to be following some clear strategy here and they are looking forward and not worried about the present scenario...

You can have a look at some of the works done by TAT. Some of them are really visionary videos and future-looking...As someone predicted, future is the SCREEN!

The following videos is the result of TAT's Open Innovation experiment. It is an experience video showing the future of screen technology with stretchable screens, transparent screens and e-ink displays, to name a few.

TAT and TI show what future dual screen devices might look like and the new user experiences they enable

Dual Drift is a next generation, dual display mobile UI on TI OMAP4430. This TAT Cascades powered UI shows stunning visual effects, 3D graphics and HDMI video output. Dual screens create exiting opportunities for great user experiences and more dynamic UIs with fast actions, adaptive content focus and dual multi-touch. A fully Open GL|ES 2.0 enabled UI running on 2 x WVGA screens, using animated 3D meshes and shader effects like light sources, dynamic colors, reflections and shadows.

3Dphone Media Browser is the first of three demo applications developed by TAT within the 3Dphone research project. This demo shows a wrapping 3D list based on an amphitheatre layout, which is suitable for mixing portrait and landscape images. It is powered by TAT Cascades and runs on a TI OMAP3430 platform.

What if the graphics on your mobile seemed to have real depth? Imagine tilting your mobile so you can look around corners and behind objects in the GUI to access additional information. Imagine layered GUIs where pop-up windows really pop up. With eye-tracking and the real 3D capabilities of TAT Cascades, this is now possible.

This TAT demo shows how 2D and 3D can be combined. Horizon List is a standard contact list in 2D that transforms into a complex 3D list showing more detailed information. While a simple 2D layout is useful when looking for a specific contact, the 3D layout can be used to check if anyone in the list has shared some news. With TAT Cascades, it is possible to create UIs that seamlessly and dynamically alter between 2D and 3D.

This TAT concept seamlessly combines maps in 2D and 3D. While 2D maps are great for getting a simple overview of a place, 3D maps show you what a place actually looks like. TAT Cascades makes it possible to create maps that combine both approaches, shifting dynamically between 2D and 3D. The 3D map meshes are licensed from C3 Technologies.

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