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TOI Launches iPad, iPhone, Android and Blackberry Apps

|April 1 2011 |Mobile Apps


India's leading newspaper The Times of India has launched iPad, iPhone, Android, and BlackBerry apps. Announcing the launch of the apps, Rishi Khiani, CEO, Times Internet Ltd, said, "The future belongs to mobile devices, especially smartphones and tablets. Our apps aim to deliver our premium offerings to our readers who belong to the highest strata of society and are quick to adopt these devices."

toi

Apart from news content, the apps also have photo galleries and videos from a range of categories including news, sports and entertainment. TOI's iPad app marries the look and feel of print to the unique tablet experience. “It also brings you Speed News, a first-of-its-kind service in the world, launched by http://timesofindia.com/ a few months ago. This service brings you minute-by-minute news updates from over 500 Times of India reporters in more than 80 cities across the country,” the company stated.

All TOI apps come with social media integration. They let users share articles or photos on Facebook and Twitter, and also via email. They also let users save articles for offline reading. The apps help readers stay connected to their hometowns - wherever they are in India or abroad - by providing local news from 30 Indian cities.

All the TOI apps come with a live scorecard for cricket lovers; movie buffs can quickly browse the movie review list and read reviews of movies made in seven languages, including English and Hindi.

“The iPad app was launched on Monday (March 28) evening, and within hours it became the top free app in the India App Store of iTunes. In the US App Store too, under the free "news apps" category, it was steadily moving up, and was way ahead of other Indian news apps. The iPhone, Android and BlackBerry apps of TOI were launched on Wednesday (March 30). The iPhone app too is already ahead of many leading international news apps in the App Store.”

The Times of India is the only Indian newspaper to have apps for all these platforms. Apps for more platforms are coming soon.


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