"Here are the top devices which users searched for in February"
While the first month of this year witnessed whiz-bang launches, the second month of February saw vendors strengthening their portfolios. Be it Samsung with the launch of variants of its popular devices – the Galaxy Grand Neo, Galaxy Note 3 Neo or Sony with the release of its Xperia T2 Ultra phablet and the Xperia Z1 Compact. It weren’t just these launches which captured users’ attention… February is also the time when the annual mobile fest in Barcelona is held, and as always a majority of the manufacturers showcased their next-gen devices there. Despite the fact that some of those devices are yet to land in India, we saw huge interest in many of them, indicating how eagerly their launch is awaited. We’ll try to identify which mobile devices were in the consumers’ wish list last month with this top 20 list.
It’s important to point out that this top 20 list features the most searched devices by 4.5 million users on 91mobiles.com, but that doesn’t necessarily mean that these devices were actually purchased.
The Top 5
Unlike past months, February brought a lot of new devices in the list and their popularity led to smashing debuts. The first spot is held by Samsung’s latest flagship, the Galaxy S5, which is followed by Nokia’s largest Android phone, the XL. Another new entrant amongst the top five is the Moto G, jumping a staggering 58 spots to land at the fifth position. The third and fourth spot is held by the Samsung Galaxy Grand 2 and Nokia Lumia 525 respectively, both of which have leaped several positions.
The complete list
Take a gander at the top 20 mobile phones in the February 2014 which are supplemented by their rankings in the last month, the OS on offer, price range and the month in which they were launched. Some of these devices are yet to reach retail stores, hence don’t have any launch month mentioned against them. However, we do have a very good idea of the price bands they’ll fall in when they're launched based on their previous iterations.
Hits and misses
This is the first time when we’re seeing so many ups and downs in the top 20 list, which also means that there were several exits and new devices taking their places. Here’s a look at these handsets.
We have to give credit to Samsung for creating the same kind of adulation for its products that Apple has achieved. Its next-gen flagship Galaxy S5 was unveiled a few days ago, and consumers are already awaiting its launch in the market. Even though the smartphone may not feature a new design, the device does brings a lot of subtle changes that users were wishing for, including less feature spam. As always, the S5 offers the best-in-class specs available in the market.
Though it was not a surprise that the Finnish giant was working on an Android smartphone thanks to countlessleaks, it definitely was a shocker to see a trio of devices in the Nokia X family. The Nokia XL is the biggest of them all, both in terms of its size and the hardware. The handset offers a 5-inch WVGA display and packs in a dual-core processor clocked at 1GHz paired with a 768MB RAM. For photography, it comes with a 5-megapixel shooter at the back and a 2MP front-facing camera.
Even though the Moto G is a brilliant device with an enticing price tag, we had our fair share of doubts for Motorola’s comeback in India. However the company pulled it off well by partnering exclusively with Flipkart for its distribution. The blockbuster sales that the Moto G managed to achieve can easily be gauged from the fact that its 16GB variant went out of stock within a day of its launch. The device has been generating rave reviews as it manages to offer great specs without cutting any corners.
Accompanying the Nokia XL in the Nokia triads is the X Plus, a device with slightly better specifications than the Nokia X. The device sports a 4-inch display with the resolution of 800 x 480 pixels. It shares its internals with the bigger sibling, the Nokia XL. Though it runs on Android, it’s important to point out that Nokia has utilised AOSP (Android open source project) as its platform and has forked it to offer Microsoft’s suite of services along with its own apps instead of Google services (including the Play Store).
One of Sony’s least expensive mobile phones, the device has made an entry in the list on the expense of its dual-SIM variant. The phone has a 4-inch display and is powered by a dual-core Snapdragon processor clocked at 1GHz. In the memory department, it features 1GB RAM and 4GB onboard storage. One of its USP’s is the support for NFC, making it the cheapest smartphone to offer one-touch pairing with compatible devices.
These devices seems to slipped out from the users’ minds-
Sony Xperia C
Nokia Asha 502
Google Nexus 5 16GB
Nokia Lumia 720
Sony Xperia M Dual
Nokia Lumia 625
Samsung rules the roost with offerings spread across all price segments
There’s no denying that Samsung is one of the strongest brands when it comes to consumer perception and market hype. Its methodology of flooding the market with a wide range of mobile phones to give users better choice is also working well. Out of 20 devices, eight were from the Korean giant based on search results of the last month. Nokia and Sony both follow Samsung's count with four of their mobile devices included. However, not everyone is gaining attention. Micromax, in particular, has not been able to retain its rankings from the past few months, and only has two of its smartphones included in the list this time. As highlighted earlier, the surprise entrant in the top 20 is Motorola with its popular Moto G.
Nokia’s key to success – the budget segment
Microsoft’s Windows Phone platform is still a distant third against the duopoly of Apple’s iOS and Google’s Android. The Nokia Lumia 520 has proven to be a dark horse becoming one of the highest selling smartphones of the previous year, thanks to its economical price tag. Its success also resulted in the release of its successor, the Lumia 525. With the release of the Nokia X family, it seems the manufacturer will be getting the same adulation for its Android-based phones.
The domination of Android thanks to the X-factor
Much has been said about whether Nokia’s strategy of forking Android in the X-series will prove to be a success for the company in the long run or not. We would let the number of searches speak for themselves. According to Stephen Elop, Executive Vice President of Microsoft, these smartphones would serve as a ‘feeder system’ for Windows Phone-powered devices, as the users of the Nokia X would turn to the Lumias when they’re looking to upgrade. However it seems that even before that happens, Nokia’s Lumia phones have already slipped in popularity giving space to these X phones. Compared to the previous month, where there were four Windows Phone devices, this time around only two are present and that too in the budget segment. However we would reserve our judgment till the devices are launched in India and figure out if this is just the initial frenzy or will the new devices leave long-lasting impressions in users’ mind.