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TRAI amends the regulation to curb pesky calls and SMS, limits the free SMS to 100 per day

|November 5 2012 |Industry News, TRAI

To put a bridle on the unregistered telemarketers who makes your mobile life heck with pesky calls and messages, Telecom Regularity Authority of India (TRAI) has announced a further amendment in “The Telecom Commercial Communications Customer Preference Regulations” by putting a limit of 100 free SMS per day per SIM. The users can still send SMS after crossing the limit, but that would be charged not below 50 paisa per SMS. This regulation has to implemented by all the operators within 15 days.

These SMS packs and tariff plans are being misused by unregistered telemarketers to send promotional SMSs to consumers. To prevent unregistered telemarketers from misusing such SMS packs or tariff plans for sending bulk promotional SMSs, a price restraint has been placed on sending of more than one hundred SMS per day per SIM at a concessional rate.” TRAI mentions in the circular.

TRAI has also instructed telecom operators to place a solution within 3 months to restrict unregistered telemarketers from sending bulk promotional SMSs using software applications. This solution would ensure that no source can send more than 200 messages with same or similar characters or strings or variants in the message. This solution would exclude registered telemarketers, transactional message sending entities (like banks) and telephone numbers exempted by the Authority.

Furthermore, the regularity has also instructed telecom operators to keep sending periodic messages to its consumers to create awareness regarding the consequences of sending unsolicited SMS and to take required undertaking from customers in the Customer Acquisition Form.

TRAI has also simplified the process of lodging complaint against such marketers. You can now register a complaint just by forwarding the SMS to 1909 after appending the telephone number and date of receipt of the SMS. Also, the operators will need to soon provide a web-based complaint registering system and a dedicated e-mail address to receive such complaints.

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