Virgin Mobile India, the youth focused mobile service brand today announced its alliance with GetJar, the World’s largest cross platform mobile applications store. With this alliance, Virgin Mobile customers will have access to a wide range of applications ranging from games, education, social networking, entertainment, finance, food, health, search, lifestyle and several other utility applications. Popular applications such as Facebook® Mobile, Yahoo!, Nimbuzz, Opera Mini Browser, eBuddy and over 70,000 other applications offered by GetJar can be downloaded across all major platforms.
Commenting on the alliance, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India, said “This alliance with GetJar is an initiative in line with our strategy to engage and enthrall the youth with the latest innovative cutting-edge content on the move. Mobile applications and games garner a significant share of time spent on the phone by the youth today. We are excited to announce our alliance with GetJar; the world’s largest cross platform application store. This will provide our users free, easy access to globally acclaimed applications, games and will further reiterate our commitment to offer the best value-for-money services to our valued customers.”
GetJar claims to be the world’s largest independent application store and offers a cost effective, easy and scalable distribution channel to generate traffic and downloads. According to GetJar, almost three million applications are downloaded every day globally and hundreds of new apps are added every week across all major platforms such as Android, Blackberry, Windows Mobile, Java and Symbian 200 countries.
“Our App Catalogue Express is a white label solution designed to make it quick and easy for carriers, aggregators and partners to seamlessly launch a pre-populated app store across all major platforms and devices,” said Ilja Laurs, founder and CEO, GetJar. “It’s a pleasure to partner with a youth focused brand like Virgin Mobile in India. We look forward to garnering a significant mindshare amongst the youth with this alliance,” adds Laurs.
Virgin Mobile subscribers can visit http://m.virginin.getjar.com to access GetJar applications. This link is currently available on Virgin Mobile India’s WAP portal (Vbytes) on GSM platform across 16 circles – Karnataka, Andhra Pradesh, Tamil Nadu & Chennai, Kerala, Orissa, Mumbai & Maharashtra, Kolkata & West Bengal, Haryana, Bihar, MP&CG, Punjab, UP (E) and UP (W). Users will be able to download all applications free of cost. Only the data browsing charges of 1p/kb will be charged on access.
Earlier this year, Reliance Communications had also tied up with GetJar to offer mobile apps to its subscribers.
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