It appears that 3G price battle has just started out. Now the new entrant in the battle field is Vodafone, which has also slashed its 3G tariff rates.
Airtel and Idea have already declared diminution in their 3G duties in conjunction with launching of some new 3G Plans.
Vodafone has made announcement about the introduction of 3 fresh 3G Plans, cut down the duty of 2 of its plans and will currently offer up additional data in one of its subsisting 3G data plans.
Vodafone India's managing director (MD) and chief executive officer (CEO), Marten Pieters stated, "The Industry has seen a problem that there is an imbalance between 3G pack and pay-as-you-go (non-pack) pricing. As a result most customers opt for packs.”`
Marten Pieters added that there is a chance to adjust this difference and the business could anticipate the adequate elasticity of price to drive infiltration and volumes to produce income.
In addition, Vodafone Group Plc’s India division announced that it may not move ahead in 2012 with proposals for an IPO owing to improbability over the regulations for the public sale and valuation of radio waves.
“If we see the Telecom Regulatory Authority of India (Trai) recommendations happen, then it, for sure, would be difficult to do this year,” Marten Pieters also said.
He added up that they would also require some buoyancy around the assessment of the biz and, certainly, pricing and accessibility of spectrum is a very vital subject for each and every operator.