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Worldwide Mobile Sales and OS Share

|November 12 2010 |Android Phones, Industry News, Mobile OS, market research, Music Phones

According to Gartner, 417 million mobile phone sales happened in third quarter of 2010. This is 35% more than the sales in third quarter 2009 which stands at 308.89 million handset sales. Smartphone sales almost doubled and grew 96% compared to the third quarter last year! The momentum is clearly with smartphones..Still Smartphone comprises only 19.3% (81 million handsets) of overall mobile phone sales. This may explain the still larger demand for basic handsets from rural areas and developing countries.


Few interesting observations regarding mobile sales:
* Apple overtakes Research in Motion (RIM)
* Nokia's marketshare plummeted from 36.7% to 28.2%
* Surprisingly Samsung's marketshare also dropped from 19.6% to 17.2%
* While both Samsung, Nokia lost their marketshare, overall handset sales has grown. This is because overall marketsize has increased.
* HTC, Apple, Blackberry, Huawei and ZTE have grown their market share and net sales.
* Sony Ericsson, LG and Motorola have lost their marketshare as well as dropped in the net sales.
* The wildcard seems to be others, a combined category which has doubled the marketshare as well as net sales. This dark-horse is clearly the white-label manufacturers from asian countries such as India namely micromax, karbonn, spice and many others.
* Samsung sold 6.6 million Android phones - catapulting them to top-android-seller position.
* Apple has done very well. But it faces supply-constraints on components and may very well face the same fate of Nokia. But too early to tell.
* Apple is top smartphone seller.


Few observations regarding Mobile Operating system:
* The star of the year is un-doubtedly Android. Android has increased its market share from 3.5% in Q3, 2009 to 25.5% in Q3, 2010. That's 8 times growth!
* Whose cheese android took away? Nearly every platform suffered with symbian losing 8% marketshare. Windows Mobile is the biggest sufferer as it has lost both marketshare and numbers are also dwindling fast!
* The momentum of Android is sustained by Google's innovation and constant release of interesting and useful features in newer versions.

Complete report here

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